Is Marketing a Dirty Word?

Is Marketing a Dirty Word?

The word ‘marketing’ can conjure up images of a manipulative salesperson taking advantage of people to sell any old product – whether it works or not - like a snake oil salesman selling a cure-all to a trusting crowd.  You’ve built your practice on caring for your patients, taking their health and wellbeing into consideration.  Does it feel wrong to ‘sell’ your services to them?